A boat show distinguished by innovation. New Azimut Fly 72: a completely renewed brand identity and a fleet of 8 yachts.
Azimut Yachts participates in the Genoa Boat Show (30 September – 5 October 2015) through its official network of dealers with eight models representing the Azimut Atlantis, Flybridge, Magellano and S collections. Azimut innovation is once more the key component, with the new Azimut Fly 72 as one of the highlights of the next boating season. In addition to the collections, the Azimut/Benetti Group brand identity has also been revitalised through the collaboration with architect Michele De Lucchi.
Azimut Fly 72: style-serving technology
Azimut Yachts is at the 2015 Genoa Boat Show with eight models, including those most representative of the entire range. The new Azimut Fly 72 certainly stands out alongside the most popular yachts from recent seasons. This model, manufactured entirely at the Avigliana shipyard, combines two state-of-the-art manufacturing technologies.
Lightness, more deck space and better performance - these are the winning features of the Azimut Fly 72.
The deckhouse and flybridge are made of pure carbon fibre. This production feature brings with it considerable weight savings in the order of 30%
The result of this innovative manufacturing technique is an excellent relationship between exterior design and the sheer comfort and practicality of interior spaces.
The perfect image with the best of Italian design
The image of the Italian brand is also being reinvented. Starting from stands and showrooms all around the world. From this season on, the new visual identity of Azimut at exhibitions will be in the excellent hands of the architect Michele de Lucchi.
The collaboration with the studio of Michele De Lucchi, one of the biggest architects in Italy, interprets the firm commitment of Azimut Yachts to position itself among the very top companies in this sector. De Lucchi's reputation speaks for itself, with his participation in designing the Zero Pavilion at EXPO 2015 and with other iconic buildings such as the Triennale di Milano, the Palazzo delle Esposizioni in Rome, the Neues Museum in Berlin and the Gallerie d'Italia in Piazza della Scala in Milano.
The furnishings and fittings ‘speak the language of Italian design’, with brand names such as Artemide, Frau and Alias.
The 2015/2016 advertising campaign, website and catalogues will also feature new concepts and a renovated style. The brand image and all public communication tools have been restyled in collaboration with the Studio Palomba Serafini e Associati, with the aim of emphasising the key values of an all-Italian production: quality, excellence, contemporary style and attention to design.
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