Henri Lloyd opened its first flagship store in Scandinavia last week, in Gothenburg on the Swedish west coast. The British lifestyle brand already has 16 concept shops in Great Britain and another 14 shops around the world.
The new flagship store is located in downtown Gothenburg, at the city's best shopping area with a number of well-known brands such as Tiger of Sweden and Whyred as close neighbours.
Henri Lloyd has already used the same kind of interior together with key customers as a shop-in-shop concept, updated all the time. The spirit of the new shop contains Henri Lloyd's values, mainly reflecting the presence of the sea.
Besides the Henri Lloyd lifestyle collection, the shop will also contain Henri Lloyd Marine and Henri Lloyd Footwear.
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