14/11/2012


Hanse - HanseGroup achieves unprecedented success in Hamburg

Bei HanseGroup celebrated various new milestones at the recent Hamburg International Boat Show.

The Greifswald-based company was the largest exhibitor, with 13 yachts, and enjoyed a 30% increase in sales compared to the previous year. 

DR 

Die The 53rd International Boat Show in Hamburg was a phenomenal success for the HanseGroup. Two German premieres were unveiled with the launch of the new Hanse 345 and new Hanse 575. Dehler fans were thrilled with the unveiling of the new Dehler 38 in collaboration with the designers judel / vrolijk & co, which was attended by the trade press. In addition, the showcasing of the Moody 41 AC and the Varianta 44 further contributed to the success the HanseGroup’s boat show participation. 

Member of the HanseGroup management board, Dr Jens Gerhardt, described the 30% increase in sales as “a sign that we are on the right track and truly understand the wishes and desires of customers. Growth of this magnitude compared to the previous year was a pleasant surprise for all of us and vindicates our decision to come to the show with the widest range of products.” 

The two new HanseGroup products, the Hanse 345 and the Hanse 575, were premiered in Germany for the first time at the Hamburg International Boat Show and were real crowd pullers. Visitors were impressed by their fast cruising, easy sailing and innovative design as well as by the fact that they offer more options for personalisation than series-built yachts from any other manufacturer. 

The ultimate head-turner at the Dehler stand was the latest project from HanseYachts AG in collaboration with the design company judel / vrolijk & co – the new Dehler 38, which was showcased in a 1:8 model. It slots seamlessly into the company’s successful history, staying true to the principle of uniting performance, functionality and elegance in a single yacht. 

The Moody 41 AC also drew a lot of attention. It follows on from over 150 years of yachting tradition and blends classic characteristics with state-of-the-art yacht construction. A new feature is the all-over teak deck. 

Fresh, bold and different – these were the attributes with which the Varianta 44 won the hearts of watersport enthusiasts. The charm of these yachts is above all due to their stripped-down design, with an emphasis on what really matters – sailing. This approach has clearly paid off as the Variantas are increasingly participating in regattas in a dedicated class. 

In addition to the successful sales figures and direct customer contacts made, the boat show in Hamburg was a good sign for the HanseGroup that - even in difficult economic times - it pays dividends to continue developing visionary ideas and bringing them to fruition. 

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